Superstar Rajinikanth continues to reign supreme in the Tamil film industry, demonstrating an unmatched legacy that spans over five decades. His upcoming action thriller “Coolie,” set to hit theaters on August 14, 2025, is generating significant buzz, not only for its star-studded cast but also for its record-breaking budget of Rs. 350 crore. The film, produced by Sun Pictures, not only reflects Rajinikanth’s continued appeal at the age of 74 but also showcases the industry’s growing ambition to produce high-quality content aimed at both domestic and international audiences. Rajinikanth’s remuneration for this project has reportedly reached Rs. 150 crore, underscoring his status as a box-office giant and further solidifying his iconic status in Kollywood.
In addition to the monumental investments, “Coolie” is setting new records in pre-release earnings, having secured approximately Rs. 240 crore from various non-theatrical rights, including a substantial Rs. 110 crore from Amazon Prime Video for OTT streaming. As the film gears up for negotiations surrounding its overseas theatrical rights, it aims for an unprecedented minimum guarantee (MG) of Rs. 80 crore—making it the highest ever for a Tamil film. This surpasses the previous record set by Vijay’s “Jana Nayagan,” highlighting the shift towards grander budgets and broader distribution strategies in the Tamil cinema landscape. Final negotiations for the overseas rights are keenly watched by industry insiders, as they could redefine the benchmarks for future Tamil films.
On the music front, “Coolie” is also creating excitement with the imminent release of its first single, “Chikittu Vibe,” featuring the talents of acclaimed music composer Anirudh Ravichander and popular singer T Rajendhar. This collaboration not only anticipates a catchy soundtrack but also adds to the overall marketing campaign for the film, leveraging Rajinikanth’s widespread fanbase. With discussions about the music and strategic industry partnerships buzzing, excitement continues to build as fans await what is sure to be yet another blockbuster from the legendary superstar, proving that his influence and box-office draw remain as strong as ever.
Summary
Superstar Rajinikanth continues to wield significant influence in the Tamil film industry, with his impending action thriller “Coolie,” set for release on August 14, 2025. At 74 years old, Rajinikanth commands an impressive budget of Rs. 350 crore for the film, earning Rs. 150 crore in remuneration alone, while writer-director Lokesh Kanagaraj receives Rs. 50 crore. The film’s pre-release business estimates are substantial, with non-theatrical rights, including a Rs. 110 crore deal with Amazon Prime Video, totaling Rs. 240 crore so far. Notably, “Coolie” is striving for a record-breaking Rs. 80 crore minimum guarantee for overseas theatrical rights, surpassing the previous record held by Vijay’s “Jana Nayagan.” Final negotiations for these overseas rights are currently underway, and the film is also gearing up to release its first musical single, “Chikittu Vibe.”
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