Carling Black Label FIFA World Cup Campaign Launch

Carling Black Label (CBL) has officially kicked off its FIFA Club World Cup campaign with an electrifying media event held on May 27, bringing together football enthusiasts, media representatives, and the iconic Mamelodi Sundowns players to celebrate their landmark achievement on the global stage. Hosted by Andile Ncube, the event was a vibrant showcase of football culture, filled with thrilling announcements and interactive opportunities that allowed fans to engage directly with the club and its legacy. Attendees included influential figures such as Chairman Tlhopie Motsepe and Senior Coach Steve Komphela, alongside revered club legends Hlompho Kekana and Sibusiso Vilakazi, all of whom contributed to an atmosphere brimming with excitement. The palpable energy from the committed Sundowns supporters was a testament to the collective spirit of unity, belief, and a champion mentality that CBL seeks to embody through this campaign.

At the heart of Carling Black Label’s exciting campaign is the relaunch of its Score Predictor platform, which aims to reward fans for their passion and keen insights into the beautiful game. Originally introduced in 2022, the platform is now stepping onto a global stage with escalated stakes and broader participation opportunities. Supporters can easily submit their predictions for upcoming matches through the website or by dialing a designated code, with a share of over R1 million in exciting prizes available – including airtime, merchandise, and an exclusive chance to witness the Club World Cup champions live at their next home match. Kerryn Greenleaf, the Brand Director at Carling Black Label, encapsulated the ethos of the campaign, stating, ‘Carling Black Label has always been more than just a beer — it’s a Champion Beer for Champions,’ underscoring the brand’s commitment to turning fans’ insights into celebratory moments.

With the Sundowns standing as a proud representation of African football, the Score Predictor platform not only enhances the excitement of each match but also invites fans to partake in the journey of their beloved team, transforming the experience from mere spectatorship to active engagement. By integrating the thrill of predictions with the celebration of football culture, Carling Black Label is fostering a deeper connection between the fans and the sport, making every goal and every game a shared experience. This initiative not only echoes the brand’s long-standing commitment to football but also amplifies the narrative of unity and aspiration as Mamelodi Sundowns embarks on its quest on the global pitch.

Summary

On May 27, Carling Black Label (CBL) launched its FIFA Club World Cup campaign with an electrifying media event that celebrated Mamelodi Sundowns’ journey to the global stage, bringing together football icons, media, and fans. Hosted by Andile Ncube, the event featured notable attendees such as Sundowns Chairman Tlhopie Motsepe and Senior Coach Steve Komphela, alongside club legends and enthusiastic fans, all embodying the campaign’s themes of unity and champion spirit. Central to this initiative is the return of the Score Predictor platform, which allows supporters to predict match outcomes for a chance to win over R1 million in prizes, reinforcing CBL’s identity as a ‘Champion Beer for Champions.’ As emphasized by Brand Director Kerryn Greenleaf, this year’s platform aims not only to reward predictions but to engage fans in the thrilling journey of Mamelodi Sundowns as they represent Africa on the world stage.