Big Zulu’s Promotions Are Not “Buying Views”—It’s Smart Marketing

Lately, there has been misinformation circulating about Big Zulu supposedly buying views on YouTube. However, what many fail to understand is the difference between advertising and fake engagement—two completely different things.

Marketing vs. Buying Views

When an artist promotes their work using digital advertising, they are paying for visibility, not for fake views. This is a standard practice across industries and is not the same as buying fake views from bots or inactive accounts.

Here’s why marketing matters:

✅ Algorithm Boost – When an artist promotes their content, it signals to the algorithm that their video is worth recommending to new audiences. This can lead to more organic views and engagement.

✅ Fair Exposure – Even if an artist has millions of followers, their content might not always appear on fans’ timelines due to social media algorithms. Paid promotions ensure that their work reaches new and old audiences.

✅ Legitimate Growth – Sponsoring content doesn’t guarantee engagement; it simply expands its reach. The real test of success is how viewers respond—do they like, comment, and share?

Artists Around the World Do It

International superstars and major record labels all use paid promotions to ensure their work reaches the widest possible audience. It’s a business strategy, not cheating. The music industry runs on marketing, and no artist can afford to release work without pushing it.

Why the Hate on Big Zulu?

Some critics argue that promoting music is unfair competition—but isn’t every artist free to do the same? The real issue is lack of knowledge. Just because a video is labeled as “Sponsored” doesn’t mean the views are fake—it simply means the artist invested in marketing their craft.

Would Big Zulu risk losing his YouTube channel or getting shadowbanned by buying fake views? Absolutely not. YouTube penalizes accounts that artificially inflate views, so no serious artist would take that risk.

Let’s not shame artists for using industry-standard promotional tools. Instead, let’s educate ourselves on the importance of digital marketing. An artist’s job isn’t just to create music—it’s to ensure their work is heard.

If others choose not to market their music, that’s their decision. But don’t hate on those who do.

#BigZulu #MusicMarketing #KnowTheDifference #SAHipHop