
Mama Joy is ending a challenging period on a high note. After facing some personal and professional hurdles, including the financial troubles surrounding Royal AM and MaMkhize’s team sale, she’s made an exciting new move.
The media personality shared the news of her partnership with Roots Butchery, one of South Africa’s biggest butcheries, on her X page. She expressed her gratitude and excitement with the message:
“That’s My Brand with @RootsButchery thanks for the opportunity @FreddyHirsch.”
Fans quickly took to social media to congratulate her, with many praising her hard work and resilience. Some showed their excitement for the brand, promising to support it because of Mama Joy’s involvement.

Here’s a glimpse at some of the reactions:
• @khanyiqondani8: “Proud of you, Mamajoy! I want to taste the mince today 👏”
• @AgriGrowthBuzz: “How much is a wors? I want to braai on Saturday after the game, phela Kaiser Chiefs will win 6-0.”
• @Buja3D: “More wins, I’m happy for you mama. I will definitely check it in stores🙌🏾🖤”
• @Selokelaboledi: “This is great news, mama. ❤️”
• @Thuso1Africa: “Excellent, congratulations my sister. You’re an inspiration to many.”
Despite some negative comments, including one user questioning her role in the partnership, the overwhelming response from South Africans has been one of support and celebration. Many fans are excited to back the brand because of Mama Joy’s involvement.
#MamaJoy #RootsButchery #SouthAfricanBusiness #NewPartnership #MamaJoySuccess
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