WE TAKE A LOOK AT THE INTERVIEW PROKID DID WITH ISPEAK HIPHOP MAGAZINE IN MAY 2012
ProKid was more than just a rapper—he was a storyteller, a movement, a pioneer of Kasi Rap. In this exclusive interview, he reflected on his latest music, the evolution of hip-hop, and his vision for the future.
A New Era of Sound
His latest track had fans buzzing. “The response has been great,” he said with a chuckle. “Someone tweeted, ‘I don’t know why people are going crazy over the track. Cuz Pro never disappoints.’ That had me laughing.”
The evolution of his flow was intentional. “It was about versatility,” he explained. “Stepping out of my comfort zone was a challenge, but a necessary one.”
The Story Behind Continual
His album title was inspired by a conversation with his grandfather. “I didn’t even know he was involved in exile. That made me realize how music, like history, should be balanced and inclusive. Continual represents growth—it blends hip-hop with house, bounce beats, and even music for the ladies.”
Facing the New Wave
Was he feeling pressure from the new generation? “Not at all,” he said confidently. “Hip-hop is my culture, my religion. I’ve never been one to imitate.”
And where did he see hip-hop heading? “We’re making strides. AKA, Khuli Chana, and others are building something real. Back then, we had to hustle for buses and sound. Now, we’re partnering with corporate brands and taking our music global.”
Bridging Generations
ProKid spoke about how his era stayed united. “We never looked down on anyone. We respected those before us. The younger guys don’t always listen, but in the end, we guide them.”
He acknowledged hip-hop’s deep ties to Kwaito. “Some Kwaito artists wish they had crossed over sooner. But hip-hop has always been about attitude.”
Beyond Music: A Legacy
Looking ahead, his focus was on mentorship. “I want to build a trust fund for upcoming artists. I never finish a project without finding at least one new producer. Talent needs to be nurtured, not hoarded.”
His protégé, Red, was thriving. “He’s making money and growing. People used to hit him up for a verse—now they want full production.”
What’s Next?
With his album out, ProKid was taking a step back from making music. “For now, it’s about groundwork—workshops, mentorship, motivating the next generation.”
Ever the realist, he closed with a thought-provoking note: “Hip-hop doesn’t belong to just us. Without the people, there’s no movement.”
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