Back to the City: A Celebration of South African Hip-Hop Culture

Back to the City: A Celebration of South African Hip-Hop Culture

As the vibrant streets of Newtown, Johannesburg, prepare to host South Africa’s largest hip-hop festival, Back to the City (BTTC), the anticipation is palpable. Taking place on October 12 this year, BTTC invites thousands to celebrate not just music, but a rich tapestry of cultural expression, artistic innovation, and the spirit of freedom that echoes the essence of Freedom Day, traditionally celebrated on April 27.

Since its inception in 2007, BTTC has evolved from a budding celebration of hip-hop into a powerful festival that embodies South Africa’s urban culture. The festival has become a cornerstone of the local hip-hop scene, showcasing both legendary and emerging artists in a setting that champions self-expression and creativity. From the pulsating beats of ProKid and HHP to the lyricism of Tumi Molekane (Stogie T) , A-Reece, Blxckie, and Nasty C just to name few.BTTC offers a stage for both the giants and the newcomers in the game.

The festival embraces the ethos of the hip-hop community, encouraging new talent to step into the spotlight. Many artists have credited BTTC as a launching pad for their careers, highlighting the importance of festivals like this in fostering new creative voices. This is epitomized in the festival’s motto: “If you can dream it, you can do it.”Reamember It serves as a platform for established artists and emerging talents, bridging the gap between the past, present, and future of the genre. The festival transcends mere entertainment; it’s a cultural phenomenon that celebrates the diversity and rich history of hip-hop.

As the festival continues to grow, the introduction of initiatives like Power Hour underlines its commitment to fostering the next generation of hip-hop artists. This segment of the festival will provide young MCs with a dedicated time slot to perform, allowing them to showcase their music and creativity on a prominent stage. It’s an exciting opportunity not just for the artists, but for the audience that craves fresh, authentic sounds.The Power Hour is more than just a performance slot; it signifies the festival’s dedication to inclusivity and representation in the music industry. By creating opportunities for lesser-known artists to gain exposure, BTTC is helping cultivate a thriving hip-hop ecosystem that’s diverse and robust. This segment will feature an exciting lineup of new school talent, including K.Keed, Qwellers, Tony Daliymane, and Usimamane. These artists represent the next wave of hip-hop in Africa, and their performances are sure to electrify the crowd and keep the energy flowing.

Adding to the excitement, the festival has launched its annual 10K Challenge, a competition encouraging hip-hop enthusiasts to support their favorite MCs and producers. With a cash prize of R10,000 at stake, the pressure is on for artists to rally their supporters and showcase their talents. This challenge not only motivates artists to push their creativity but also brings fans into the fold, engaging them actively in the promotion of their local talent.

Voting for your favorite artist in the 10k Challenge is an opportunity for fans to directly influence the success of the artists they love. It’s a chance to champion creativity and dedication while contributing to the burgeoning hip-hop scene in Africa. We encourage every hip-hop aficionado to advocate for their favorites and ensure that the voices of emerging artists are heard.

As we gear up for Back to the City 2024, we invite you to immerse yourself in the rich tapestry of hip-hop culture. Whether you’re a seasoned festivalgoer or a first-time attendee, Power Hour and the 10K Challenge present exciting avenues to engage with and support upcoming talent.

10K CHALLENGE TOP 20 FINALISTS

After surfing through more than 3000 songs submitted, we selected Top 20 producers and Top 20 MC’s. You can vote for your favourites: SMS -> BTTC + ARTIST NAME to 43366

Or you can vote online:

CONGRATULATIONS

This annual event, which has firmly established itself as Africa’s largest hip-hop gathering,  is a melting pot of diverse expressions, showcasing the essence of South African hip-hop culture. From graffiti artists painting the town with their vibrant masterpieces to dancers showcasing their skills through breakdancing battles, every corner of the festival is brimming with creativity. It serves as a platform for both established artists and rising stars to shine, creating a space for dialogue, collaboration, and inspiration.

This year, the festival promises a particularly exciting highlight with the announcement of US rapper Benny the Butcher as the international headliner. Osmic Menoe, the founder of BTTC, expressed that Benny’s ability to resonate with both older and younger audiences makes him the perfect choice for this year’s lineup. “He cracks that tightrope,” Menoe stated, acknowledging Benny’s authentic lyricism, a trait that often feels overlooked in today’s mainstream landscape. Having risen through the ranks alongside his cousins Conway The Machine and Westside Gunn under the Griselda label, Benny is not just a showstopper but also a cultural ambassador, bringing the richness of lyricism that hip-hop was built upon.

BTTC is more than just performances; it’s a full spectrum celebration of hip-hop culture. Attendees can expect to witness breakdancing, graffiti displays, and skateboarding—art forms that thrive in street culture and closely intertwine with the hip-hop ethos. Fashion, too, plays a crucial role, with festival-goers showcasing their unique styles, contributing to the vibrant atmosphere that is synonymous with the urban art scene.

While some have criticized the festival for not always booking current artists, Menoe’s vision includes curating experiences that resonate across generations. “The older generation is hard to get out of the house because they now have kids and families,” he explained. This dedication to including nostalgic acts speaks to inclusivity within the community, allowing older fans to reconnect with the artists who shaped their musical landscape.

Continuing its legacy, BTTC in collaboration with Hennessy will spotlight iconic South African legends this year. We can look forward to thrilling performances from artists like Mr Selwyn, recognized for his raw lyrical prowess, and Pitch Black Afro, whose unique voice ensures an unforgettable experience. Additionally, the festival will honor the late HHP in a special performance, celebrating the Motswako legend’s profound impact on the industry. These acts underscore the rich narrative of South African hip-hop, reminding audiences of both its roots and its evolution.

In many ways, BTTC has transcended beyond mere entertainment; it represents a cultural movement that profoundly honors South Africa’s urban history. It pushes the boundaries of art, fashion, and, fundamentally, hip-hop culture itself. In a world that continues to evolve and change, Back to the City stands firm as a beacon of artistic innovation, community celebration, and cultural heritage.

While music takes center stage at BTTC, the festival is a holistic experience that encompasses various dimensions of urban culture. Street art is celebrated, with live mural painting sessions that demonstrate the creativity and storytelling potential of graffiti artists. Workshops and panel discussions provide insightful conversations on topics ranging from the evolution of hip-hop to its role in social justice movements.

Food stalls featuring local delicacies also play a vital role in the festival experience. The aroma of traditional South African dishes wafts through the air, inviting attendees to savor the flavors of the nation while enjoying the sounds of their favorite artists.

BTTC is more than just an event; it represents a community united by a shared passion for hip-hop and a celebration of diversity. The festival attracts individuals from all walks of life, creating an inclusive environment where everyone feels welcome.

The sense of unity that permeates the festival is palpable. Whether it’s through spontaneous dance circles or collaborative art projects, attendees connect with each other, reminding us of the power of community in a world that often feels divided. This is the essence of hip-hop: a vehicle for bringing people together, regardless of their background.

As we celebrate and honor Kwaito legend, Thebe’s tribute will certainly be a highlight of the festival, uniting fans to pay homage to a true game-changer. His unique sound and influence have paved the way for many artists in the hip-hop and Kwaito genres, making this celebration all the more special. Attendees can expect an unforgettable performance showcasing his best tracks, along with a heartfelt salute to his unparalleled artistry. Don’t miss your chance to witness this momentous occasion as we come together to recognize his legendary impact.

A Blast from the Past

This year, the Hennessy Back to the City Hip Hop Festival introduces an awe-inspiring lineup that pays homage to hip-hop history. Join us as legendary artists like Zubz  Last Letta, Mr. Selwyn, Pitch Black Afro, and the iconic HHP (Performance by Lection)  take the stage to perform tracks that revolutionize the genre. It’s a journey down memory lane, celebrating 20 years of albums that have defined and shaped the sound of hip-hop in South Africa. Get ready to vibe to the beats that changed the game and inspired countless fans and aspiring artists. Mr. Selwyn, known for his raw lyrical prowess, is sure to deliver a powerful set that resonates with both newcomers and long-time fans. Meanwhile, Pitch Black Afro, with his distinctive voice and innovative style, promises to bring an unforgettable energy to the event. Zubz The Last Letter stands apart with his blend of intellectual lyricism and socially conscious themes, delivering messages that challenge and inspire through smooth flows and soulful beats.

The excitement is tangible as we gear up for this year’s festival. BTTC is not just an event; it’s a celebration of a movement that continues to resonate with the heart and soul of South Africa.

BTTC continues to grow and evolve, it remains steadfast in its mission to celebrate South African hip-hop and urban culture. With its rich history of artistic expression and cultural significance, the festival is poised to further its impact in the coming years.

Whether you’re a hip-hop enthusiast, an art lover, or simply seeking a one-of-a-kind cultural experience, Back to the City promises an unforgettable celebration. So mark your calendars for October 12th, and prepare to dive into the exciting world of hip-hop at Back to the City is set to elevate the festival experience by introducing the highly anticipated “Power Hour” aimed specifically at showcasing upcoming artists.

In a world where the struggle for identity and acceptance continues, BTTC is a reminder that through creativity and collaboration, we can all take a step toward a more unified and expressive future. So, let’s celebrate our roots, embrace our freedom, and dance to the rhythm of our dreams at Back to the City!

To ensure your voice is heard, don’t forget to vote for your favorite artists in the 10k Challenge and catch the incredible performances during Power Hour. Join us in making history as we pay homage to the past, celebrate the present, and forge pathways for the future of hip-hop in Africa.

See you on October 12, 2024, in Newtown, Johannesburg—where the heartbeat of African hip-hop thrives!

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